MagicLoop

Start by asking people to talk, not click. In MagicLoop, you set up a voice-first study in minutes: pick a ready-made template (post‑purchase, churn follow‑up, concept test), then write prompts that invite storytelling. Attach images, videos, or audio so participants can react out loud. Add routing with branching and skips to keep conversations focused. Choose capture options—language, time caps, noise checks, consent text—and brand the page so it matches your product. Preview the flow, test on mobile, and lock privacy rules for PII before you go live. Publish via a short link, an embed, or targeted email.

Distribution adapts to your workflow. Trigger a website intercept on key pages (checkout, cancellation, feature release), push links on social, or send invitations from your CRM. Running in the field? Use mobile mode or a kiosk on a tablet. Need call-in convenience? Spin up a phone line for respondents who prefer dialing. Traveling teams can collect sessions offline and sync later. A reusable question library speeds authoring, while custom URLs let you A/B different prompts and share via print, SMS, or QR codes. Target who sees what with precise rules so people only answer what matters.

Once responses arrive, MagicLoop handles the heavy lifting. Voice is transcribed in real time, clustered by themes, and scored for sentiment. You can filter by segment, channel, or step in the flow, compare cohorts, and jump to exact clips that illustrate a point. Combine open speech with structured questions to quantify patterns. Tag key moments, annotate transcripts, and assign tasks without leaving the workspace. Build highlight reels, pull verbatim quotes, and export audio or text into dashboards, slides, or Slack. Schedule recurring reports, set alerts for emerging topics, and track impact as fixes or ideas move to completion. Compare sentiment pre/post release or across markets to see what changed and why.

Practical uses span teams. Product managers run usability debriefs after a beta build; engineers capture spoken repro steps for bugs; marketers test headlines and ad scripts against creative; support leads follow up after ticket closure to measure effort; HR teams run 360 reviews with rich context; sales records loss reasons after deals; researchers run longitudinal diaries; educators gather course reflections; nonprofits field multilingual community feedback. Content creators source authentic testimonials; planners validate concepts quickly; dev teams plug in via API and webhooks to route insights into issue trackers. In each case, you move from flat clicks to candid narratives—and from raw talk to decisions—within a single loop.